Unreal Returns for American Autowire
Perswayze was first installed on AmercianAutowire’s site during the month of August 2022, and was operational going into September. After a respectable start in month 1 and slower month 2, the Perswayze algorithm showed it’s unparalleled effectiveness with a massive 73X return in month 3.
For every dollar spent on Perswayze, AmericanAutowire averaged
30X ROI in the first 3 months!
How Is That Even Possible?
According to a study by Nielsen, the average ROAS is 2.87:1 across all channels. In eCommerce, that average goes up to 4:1 ($4 in revenue for every $1 in ad cost). So how can it be possible that an automotive company that sells custom wiring harnesses is outperforming the eCommerce average by 750%?
American Autowire (AmericanAutowire.com) is the premier automotive electrical manufacturer for OEM/Restoration, Modified Restoration, and Street Rod/Custom vehicles. Despite their decades of experience and top notch customer service, American Autowire faces the same challenges all eCommerce merchants do. In a time where Google AdWords and email conversion rates are slowly falling industrywide, they needed something more precise that could deliver exactly what each user was interested in. That is where the power of artificial intelligence comes in. Perswayze can monitor the browsing behavior of hundreds of thousands of users simultaneously, and deliver exact product recommendations via emails. Unlike mass email programs, Perswayze delivers one-off recommendations at the times of day that each user typically browses the site.
The open rates ranged from 52% to 62% depending on the type of email sent. That is 3 times higher than the national average.
